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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Instead of keywords, PLAs use product targets to determine when products in the...

  5. Here's What Google's Labeled Search Results Could Look Like in Europe

    And rather than "Shop by brand," Google would put the option to search on three non-Google sites. For shopping results from other relevant providers, click on the links to other search sites below or see Google's other search results.

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Google: Disavow Links Even If Removed As A Best...

  7. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/ http://www.forbes.com/sites/shelisrael/2013/01/16/the-importance-of-facebooks-graph...