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  1. The Evolution of SERPs and User Behaviors

    Thumbnail images or videos As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Use the schema.org markup convention, which allows you to provide detailed, structured information about your assets (e.g.products, videos, images, locations, recipes, etc. The Chicago Search Engine Optimization Meetup Group, local people who are...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Videos Media (e.g.videos, photos) Content Value - User-Generated Content (UGC) Videos: GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent...

  5. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Share pictures, videos, or other media Supplementary Content: This could be internal navigation or links to related products or videos. Main Content: This could be in the form of a news article or a blog post, information about a product, a video...

  6. Yahoo Search Results Redesign Add Tabs, Filtering

    As for Yahoo’s Sports search results, now when you search for a team, Yahoo will serve up links on the left to related athletes and videos on the right side just like in news searches. News videos will appear in the right column on some searches...

  7. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Baidu hasn't included any pics or videos in their search results for the [iphone 4” query. Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by...