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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. We'd use keyword "-bakery" to ensure our ads are most relevant to the search. One way is to refer to the query reports, or search terms report, to see how your ads...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    In limited release, Media Ads contain a video component served in the AdWords ad in search results. Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page.

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Text ads to test, pointing at your landing page. Text ads are best on adCenter. Image ads reflecting the creative you've designed for the campaign. It's worth a try if you have the budget, small advertisers might want to just stick with text ads.