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  1. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Keywords connect a searcher's search terms to relevant ads created in AdWords.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...

  4. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results. The people behind high-quality pages ensure their content is the star of the page, rather than ads or other supplemental content (which...

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Text ads to test, pointing at your landing page. Text ads are best on adCenter. Image ads reflecting the creative you've designed for the campaign. It's worth a try if you have the budget, small advertisers might want to just stick with text ads.

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...

  7. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals. Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on...