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  1. Here's What Google's Labeled Search Results Could Look Like in Europe

    As we've previously reported, Google has committed to proposed clearer labeling for desktop and mobile search results so users can more easily figure out products that belong to Google. What will Google search results look like in Europe exactly?

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC) equivalent search ad costs...

  4. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Among the ACCC's complaints: when users searched for “Honda”, Google displayed sponsored links (which were renamed "ads" in 2010 – although "sponsored" product ads have since been added to Google's search results) that appeared as though they...

  5. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    This is a simple example that illustrates the difference between the kinds of results Graph Search returns and how search results from Google (or Bing) would appear. The inclusion of implicit affinities is only possible due to Facebook’s massive...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page. Automatically generated, they appear in the top and bottom of Google search results.

  7. Google Rolls Out Car Insurance Comparison Shopping in UK

    Interestingly, the language identifying the comparison results, marked as Sponsored, has changed since the launch of those previous products. It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts...

  8. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results. As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results.