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  1. FTC Giving Native Advertising a Closer Look

    All advertisers will want to keep a close eye on this to see how it could affect the entire industry, especially in regards to paid advertisements, paid placement, and advertorials. Earlier this year, the FTC updated their established guidelines...

  2. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  3. What are Good Links, Anymore?

    And, the more you further your brand through social media, press releases, paid search, directory placement, etc.the more recognition you should -- "naturally" -- get from the search engines. I recommend Yahoo Directory listings,

  4. Yahoo Tests 'Glue Pages' in India

    Instead, Glue Pages changes up the modules and the placement of those modules according to the keyword that is being searched. Because we're so used to paid search listings being in a sidebar, these organic listings look like sponsored results.

  5. Waiting for Google to Exhale

    In summary, the new formula for determining top placement may require advertisers to push the envelope of what they consider an acceptable maximum cost-per-click. Two big issues arose from SES San Jose last week, as it seems Google has once again...