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  1. The Evolution of SERPs and User Behaviors

    USP or CTA first and foremost in your meta description Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking.

  2. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    There are still those companies that ask large sums of money to update meta tags on a website and that’s all they do. Bare Minimum Meta Tags Updating meta tags is probably the easiest and most ineffective task any SEO can do, it really is the bare...

  3. SES New York is a Search Expo as well as an SEM Conference

    Booth: 121 eZanga (www.eZanga.com), a search engine marketing company and search engine founded by Beth and Richard Kahn in 2003, provides online advertisers with local, regional, and national advertising focused on generating high return on...

  4. Trademark Law - What Search Marketers Should Know, Part 1

    In the late 1990s, competitors were buying each other's trademarks as keywords, and hiding those keywords in meta tags. When appropriate, the search engine will remove the advertiser's listing, or require that the listing be modified.

  5. Search and the Law: Attorney Deborah Wilcox

    In other ways, the law has developed in regards to keyword purchases and meta tags, although the law is still in flux, at least there are cases where the issue has been brought to light. Wilcox has been the longest-running legal speaker at Search...