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  1. The Evolution of SERPs and User Behaviors

    Optimize meta for more than just keywords. Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking.

  2. SES New York is a Search Expo as well as an SEM Conference

    Booth: 121 eZanga (, a search engine marketing company and search engine founded by Beth and Richard Kahn in 2003, provides online advertisers with local, regional, and national advertising focused on generating high return on...

  3. Trademark Law - What Search Marketers Should Know, Part 1

    In the late 1990s, competitors were buying each other's trademarks as keywords, and hiding those keywords in meta tags. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for...

  4. Super Bowl SEO: Who Had the Best Organic Gameplan?

    Again, not even a META description is used. Looks like that site needs one of the very basic SEO deliverables, however: a META description tag. However a search for “Emerald Nuts Robert Goulet” leads to zero listings for the EN domain on the top page.

  5. The Search Engine Report - Number 118

    Get 20 Years For Meta Tag Abuse - A new law in the US might land some people using meta tags in trouble, if they are trying to mislead children. Upcoming Search Engine Strategies Events + Top Stories + More From The Search Engine Watch Blog + Our...