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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  2. 2010 Search Predictions: The Experts Weigh In

    The interesting thing for Google has always been that satisfied searchers on organic listings are good for business (more likely to return, more likely to trust the sponsored stuff). There's no doubt that local search is a major need, both for...

  3. The End of the Beginning

    Google's amazingly friendly interface and powerful monetization system for sponsored listings has trumped both Yahoo and Microsoft in their efforts to endear themselves to the plebs of the advertising world.

  4. Universal Search Should Be a Plus

    Google recently began alpha-testing a new feature for its paid search listings, the Product Search Plus Box. The same can be said for paid search listings on the right side of the page. Potentially, the search could return results that include a...

  5. Obama is Winning the Internet War

    Two listings come up for McCain in the sponsored listings, whereas Obama has zero. With all the sophistication in paid search, businesses often get mired down in the details and miss major problems on the most important search terms.

  6. Microsoft Launches Live Search Cashback and Live Search Farecast

    With Live Search cashback, Live Search users can find some of the best deals on the Web either at the cashback gallery — where they can compare prices and get ad-funded rebates on more than 10 million products — or by discovering cashback ads in...

  7. Highlights from the SEW Blog: March 24-28, 2008

    Searchers Beginning to See Google Video Ads in Sponsored ListingsIf you look carefully in your next Google search, you might just see a video ad included in the sponsored listings along side your organic results.

  8. Trademark Law - What Search Marketers Should Know, Part 1

    Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike. Ask Sponsored Listings Trademark Policy