SEO News

Sponsored Search Listings

RSS
  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The additional sales generated from this improve the page’s sales rank, which in turn improves its rankings in the organic listings. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. Organic search can't be influenced by paid or sponsored search...

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    The obvious opportunity is to charge for sponsored listings much like AdWords. The potential for Facebook’s new Graph Search feature is huge. When I type in a query, such as “friends who have been to Rome, Italy,” Graph Search traverses all of my...

  5. Google Rolls Out Car Insurance Comparison Shopping in UK

    It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts comparisons earlier this year, at the top of the organic search listings. Early in the summer, the info box that appeared on hovering over...

  6. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results. Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box...

  7. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Low quality paid directory listings Be selective with directory listings and choose ones with a good reputation. Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural...

  8. Trover: Local Search and Discovery Through Images

    Co-founder and CEO Jason Karas contends this is a differentiated experience when compared to listings or map-based local search. Trover has decided to tag content around lat/long readings, instead of by merchant listings (the opposite of Foursquare...