It featured a morning keynote by Gord Hotchkiss of Enquiro and an afternoon keynote by Jay Middleton of Adobe. Gord Hotchkiss, Enquiro at SES San Jose 2009 discussing Buyersphere Project Hotchkiss, Patricia Neuray of Business.com, Frederick...
If he hasn't, he can click on "Digging Still Deeper Into The Search Branding Question" and read the blog post by Gord Hotchkiss, the CEO of Enquiro. Of course, Gord would be the first one to tell you that the debate over the search branding...
This reinforces for B2B marketers the importance of having a presence on general search engines, especially a presence on Google," said Gord Hotchkiss, Enquiro's CEO and president. For B2B buyers, simpler is better," Hotchkiss said.
Gord Hotchkiss has done a great job of telling the story that heatmaps illuminate.Also, I mentioned this in my talk at SES Toronto, Ask.com has a few elements of its results page that are different from other sites (Smart Answers at the top above...
Gord Hotchkiss Sponsored Search: A Brief History Bernard Jansen from Penn State University and features a look at what's termed "paid search. There is growing interest in information searching research that focuses on the environmental aspects of...
An eye-tracking study performed by Enquiro, Did-it and Eyetools showed that most interest is in an area in the upper left corner of search results, dubbed Search's Golden Triangle, with secondary interest at the top right where sponsored listings...
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines. The deal covers sponsored search results on Lycos sites...
Gord Hotchkiss concludes his article by stating that Blinkx is "changing the tune of the entire search industry. Yahoo CFO Susan Decker spoke at conference sponsored by Banc of America Securities, telling analysts Yahoo expects to report 2004...
Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. In this article, Enquiro president Gord Hotchkiss reports on those findings. We found there no reservations about buying online within this profile and they are less resistant...
Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. In this article, Enquiro president Gord Hotchkiss reports on those findings. On the average, men make decisions quicker, spend less time on sites, are more likely to have pre...
