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Sponsored Search Gord Hotchkiss

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  1. New Issue Of Information Science Publication Focuses On "Paid Search"

    Gord Hotchkiss Sponsored Search: A Brief History Bernard Jansen from Penn State University and features a look at what's termed "paid search. There is growing interest in information searching research that focuses on the environmental aspects of...

  2. Inside the Searcher's Mind: It's a Jungle in Here!

    Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. In this article, Enquiro president Gord Hotchkiss reports on those findings. We found there no reservations about buying online within this profile and they are less resistant...

  3. Inside the Searcher's Mind: It's a Jungle in Here!

    Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. In this article, Enquiro president Gord Hotchkiss reports on those findings. On the average, men make decisions quicker, spend less time on sites, are more likely to have pre...