Just last week, Inside Facebook revealed sponsored search results were among the features to be cut. In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results,” Facebook...
On search engines, it's all about the keyword. Additional words may also appear in the user's search. Keywords connect a searcher's search terms to relevant ads created in AdWords. For example a search query for "cheap laptops" shouldn't trigger...
Search Engine Watch (SEW) asked the organizers of these groups three questions about hot industry topics and here are the answers that Soojin C. None of the Powered by Search clients got hit by the algorithm update.
The search result below leads right to a Facebook help page, but – oops, looks like they haven't updated their meta descriptions. Outdated information still populates search result. While Facebook is trying to make marketers' ads more engaging by...
Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). The true pace of mobile and local search can be seen when the market withstands an entire column's worth of...
Search Engine Watch recently caught up with Jones to ask him what makes the book so special. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still...
Like with web search, users appreciate complementary, unobtrusive advertising, and we're committed to delivering just that. Stream Ads are the sponsored twin to our newsfeed articles and are every bit as personalized and engaging.
Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange ads (FBX). FBX, however, doesn't rely on social intent data, but rather on "transaction intent data" and "search intent data.
The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. As we've previously reported, Google has committed to proposed clearer labeling for desktop and...
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI. So the question becomes what can be expected once Facebook does actively push harder on local search?
For example, 9.5 percent of the Financial Services advertisers who sponsored paid search on both engines enjoyed higher CTRs on YBN than on AdWords, including Citicards and Fidelity Life. Every search marketer knows Google dominates in U.S.search...
Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes and connected with peers on professional and personal levels. It is the premiere event for them to showcase their “paid search...
Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords. As a PPC expert, I naturally gravitate toward the paid search sessions to get my...
Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid search...
When people search online, on the other hand, they are almost as likely to be looking for a sponsored listing as a free one. Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over...
Social SEO Improved Search Rank 5. Search Web Traffic Referrals 4. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to...
Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations.
As for local, Facebook will integrate sponsored stories, Graph Search, and its recently launched Nearby feature to bring social native advertising to more of a local level. Search will meanwhile grow due to its pull-based, high intent driven nature...
And, in fact, the very first search result that we see at the top of the page is listed as "Sponsored. Graph Search is adding another dimension to Facebook; another way for users to get a little something more out of the system.
