Transcripts from Conference on Search Ad Disclosure Now Available - In June, Danny blogged about a panel he was on at: Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble, a conference sponsored by...
Ad Relationships Threatens to Burst the Search Bubble conference backed by Consumer Reports' WebWatch. Still In Search Of Disclosure (PDF file) is a new report Consumer Reports' WebWatch released at the event.
In yesterday's SearchDay, I described a new report from advocacy watchdog Consumer WebWatch, which details the disclosure practices of the most heavily trafficked search sites. Consumer Reports WebWatch evaluated 15 search engines for this study...
Last year, Consumer WebWatch released the results of a study of typical web users, showing that although disclosure practices had improved since the FTC letter, users were still confused about search engine paid listings and paid inclusion practices.
Consumers can easily be misled by incomplete, inaccurate, outdated, even outright biased health information they find on the Internet," said Beau Brendler, director of Consumer WebWatch. A new study (news release, pdf report) by medical consumer...
VeriSign to restart controversial '404' redirect service Silicon.com Oct.http://www.silicon.com/networks/webwatch/0,39024667,10006431,00.htm Overture and MSN extend sponsored search deal ComputerWeekly.com, Oct.http://www.computerweekly.com...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. Given this, I wonder how the testing would have gone if people were asked if they...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. Instead, the FTC guidelines recommend that the links be labeled clearly in some...
A Matter of Trust: What Users Want From Web Sites" was conducted for Consumer WebWatch -- a Consumers Union project -- by Princeton Survey Research Associates. A Matter of Trust: What Users Want From Web Sites Consumer WebWatch, January 2002 http...
