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  1. The Evolution of SERPs and User Behaviors

    Thumbnail images or videos Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Videos Media (e.g.videos, photos) Content Value - User-Generated Content (UGC) Videos: GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent...

  3. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Supplementary Content: This could be internal navigation or links to related products or videos. Share pictures, videos, or other media Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results.

  4. Yahoo Search Results Redesign Add Tabs, Filtering

    News videos will appear in the right column on some searches above the Sponsored Results. As for Yahoo’s Sports search results, now when you search for a team, Yahoo will serve up links on the left to related athletes and videos on the right side...

  5. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Baidu hasn't included any pics or videos in their search results for the [iphone 4” query. Users tend to focus on the top results. However, real-time search has introduced new experiences to the standard search interface, such as moving results and...

  6. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    The new data presented will provide insight on how people discover, watch, and share videos across the web. I'll be covering Google's Sponsored Session, Ad Innovations @ SES SF. He'll also discuss how advertisers are using them to improve their...