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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. But many betas have provided supplemental traffic with acceptable...

  2. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. The landing page, which has since been removed, asked...

  3. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet.

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Sponsored Products on Amazon One great way to drive traffic back to your product listing page...

  5. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  6. Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

    Data suggests posts with photos receive a higher CTR compared to other types, yet posts like questions see highest CTR and viral potential when sponsored. Turning to posts that received the most negative feedback, such as when a Facebook user hides...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Most people think social media is free but there is a high cost of time and effort if you want to do it correctly and get the best results. But, trust me; you won't want to miss the networking cocktail reception sponsored by Stone Temple Consulting...