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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sponsored Stories Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. It doesn't really make sense for me to post content on my...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost _____________________________________ = $ Article...

  3. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Sponsored Stories: a method to reach friends of current “fans” Lolly Wolly Doodle: Love At First Post Improved Engagement: Lolly Wolly Doodle’s customers post photos of their children wearing Lolly Wolly Doodle clothing at major milestones.

  4. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories. We are evolving from advertising to stories," Hoefflinger said. Ads are good, but stories are better.