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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it was a sponsored post – using a very specific wording from the company. The landing page, which has since been removed, asked...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. Promoted status updates blend in seamlessly save for a simple marker that says "sponsored. That's not to say that SEM has stagnated and development has stopped...

  3. FTC Giving Native Advertising a Closer Look

    However, it could also mean that the FTC is looking at things like a bloggers being paid to write a "sponsored post" which might only state in tiny letters at the very bottom of the page that anything reviewed on the blog could potentially be a...

  4. Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

    The following shows organic versus paid post performance when ShopIgniter examined more than 2,000 Facebook news feed posts. When it comes to engagement, posts with photos experience the most with an average of 5.8 percent, This was more than 1...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...