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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Oh and there will be ads (er, "sponsored content") as part of a "small test. Facebook tests Graph Search ads and debuts CPA bidding. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad...

  3. FTC Tightens Online Disclosure Requirements

    Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. The Federal Trade Commission (FTC) released its new .COM Disclosures standard...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social ads, sponsored tweets, emails announcing social promotions, etc. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Click the heading links to jump down to that section.

  5. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Among the ACCC's complaints: when users searched for “Honda”, Google displayed sponsored links (which were renamed "ads" in 2010 – although "sponsored" product ads have since been added to Google's search results) that appeared as though they...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Mobile ads can show up to two additional links. These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the traditional top text ads.

  7. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or sponsored results. Others may be deceptive, having only been created to make money via ads or affiliate links rather than to provide helpful information.

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed...