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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored...

  2. Here's What Google's Labeled Search Results Could Look Like in Europe

    Additionally, Google says it will clearly display three "Rival Links" to make searchers aware of Google alternatives for the next five years. For shopping results from other relevant providers, click on the links to other search sites below or see...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Click the heading links to jump down to that section. Consider social ads, sponsored tweets, emails announcing social promotions, etc. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads...

  5. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Google did not create the sponsored links that it published or displayed,” according to the ruling. Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those...