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  1. Here's What Google's Labeled Search Results Could Look Like in Europe

    Additionally, Google says it will clearly display three "Rival Links" to make searchers aware of Google alternatives for the next five years. For shopping results from other relevant providers, click on the links to other search sites below or see...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Click the heading links to jump down to that section. Consider social ads, sponsored tweets, emails announcing social promotions, etc. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads...

  4. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Google did not create the sponsored links that it published or displayed,” according to the ruling. Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those...

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    Mobile ads can show up to two additional links. There are two links from this ad, one to the landing page and another to the video view. On desktops, two, four, or six links are shown in addition to the display URL.

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The Sophos spokesperson told the BBC, "Spammers and malware authors can mass-produce false Facebook profiles to help them spread dangerous links and spam, and trick people into befriending them. Set an objective; as Facebook says in their targeting...

  7. Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

    Google shows its Sponsored ad block featuring four different cars, with links to check them out. In the San Francisco Bay area, where I live, Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s...

  8. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy...