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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer...

  2. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Additionally, Facebook is making a change to page status updates that include a link within the update. Now, including a link in the text status update for page will automatically embed a photo and a snippet from the pager article into the post:

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    A link to the live webcast will be provided from this page just before it begins. The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate into more people link to or visiting a site". Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on...