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  1. How to Remove a Penalty for Unnatural Outbound Links

    If anyone has paid you for a sponsored article, advertorial or a bought link from your site in the past you should make those links nofollow. After you've checked your website for any links that might be breaking Google's link schemes and made the...

  2. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Additionally, Facebook is making a change to page status updates that include a link within the update. Now, including a link in the text status update for page will automatically embed a photo and a snippet from the pager article into the post:

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    A link to the live webcast will be provided from this page just before it begins. The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Note the mention of social media as a means to gain "greater awareness of that on the web, which can translate into more people link to or visiting a site". Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on...

  5. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    NK: As an example, link-building has been a big part of SEO. With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format...

  7. FTC Tightens Online Disclosure Requirements

    In 2010, it was widely considered sufficient to place a link at the end of a blog post to a page stating the necessary disclosure position. When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to...