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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. The core of most PPC campaigns is text-based ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    These ads show up alongside the search results for the keywords you choose and provide additional visibility for your products. A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click...

  3. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. More importantly, Technographics data from Forrester Research...

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. We'd use keyword "-bakery" to ensure our ads are most relevant to the search. One way is to refer to the query reports, or search terms report, to see how your ads...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social ads, sponsored tweets, emails announcing social promotions, etc. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in...

  9. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Among the ACCC's complaints: when users searched for “Honda”, Google displayed sponsored links (which were renamed "ads" in 2010 – although "sponsored" product ads have since been added to Google's search results) that appeared as though they...