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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Yahoo began embedding stream ads, its native ad format of choice, into its news feed in May. Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network...

  2. What's a Yahoo Advertiser to Do?

    Yahoo either has no faith in the average advertiser, or they are getting very creative trying to find a new revenue stream. Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize...

  3. The Search Engine Update, December 3, 2001, Number 114

    Last month, the head of Terra Lycos in the United States told Reuters that the company was looking to diversify its revenue stream by charging for subscription services, including search. Meta Search Or Meta Ads SearchEngineWatch, May 23, 2001 http...