SEO News

Sponsored Ads

RSS
  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. It is also worth considering adapting ads to target other demographics, as varied groups...

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase or use of marijuana. Ads may not promote or facilitate the sale or consumption of illegal or recreational...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  4. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like editorial. to explore how much overlap exists between editorial and advertising online, and just how deceptive these ads can be in...

  5. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    It’s all about the execution of the ads. Sponsored content in collaboration with Vindico. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and...

  6. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...