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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. The core of most PPC campaigns is text-based ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads.

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase or use of marijuana. Ads may not promote or facilitate the sale or consumption of illegal or recreational...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  4. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like editorial. to explore how much overlap exists between editorial and advertising online, and just how deceptive these ads can be in...

  5. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    It’s all about the execution of the ads. Sponsored content in collaboration with Vindico. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and...

  6. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. But, trust me; you won't want to miss the networking cocktail reception sponsored by Stone Temple Consulting on Wednesday, the...