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  1. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet.

  2. How to Remove a Penalty for Unnatural Outbound Links

    If anyone has paid you for a sponsored article, advertorial or a bought link from your site in the past you should make those links nofollow. Following Google's recent manual action against MyBlogGuest and their members, a lot of people have been...

  3. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  5. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Facebook to Kill Sponsored Stories When Facebook kills sponsored stories, what will be your brand's Plan B? I feel more than annoyed by the supposed feel-good site, Upworthy. Every time I see a post from these sites in my Facebook news feed (which...

  6. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase or use of marijuana. This may explain why go-to advertising outlets like Google, Facebook and Twitter are...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    Promoted status updates blend in seamlessly save for a simple marker that says "sponsored. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The point is that 2013 has seen more changes and...

  8. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  9. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. Publishers and advertisers have purposefully deceived...