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  1. 3 Building Blocks for Content and Search Marketing Success

    The new buzzword in marketing, "native advertising," now allows brands to distribute content more effectively (through sponsored content). The search-marketing environment that we live, communicate, and work in has changed rapidly from a once...

  2. The Evolution of SERPs and User Behaviors

    Users aren’t ignoring sponsored listings. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Sponsored content in collaboration with Adthena. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. The "80/20" rule means that 80 percent of your traffic/sales are...