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  1. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC). Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46...

  2. Creative Link Prospecting: Following a News Story

    However, the event’s sponsor’s Diageo refused to give the award to BrewDog – even though they were clear winners. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Such stories leave a trail behind them that can...

  3. How to Define a Web Analytics Process to Drive Better Insights

    Seek out one or two executives that can be your long-term sponsor in building and maintaining your insights process. Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building...

  4. Search Engine Reputation Management Services

    If you win awards, speak at conferences, sponsor a charity, or when business is kind to you, it should rank and get additional attention from Google visitors. PR firms across the globe are starting to offer elaborate services in corporation with...