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Spokesperson Small Test

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  1. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. In our test Facebook reported ad clicks daily based on Central Standard Time (CST) whereas our server logged visits in Greenwich Mean Time...

  2. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    More tips from one who’s been there, done that, on a small budget: “Test everything so you can justify it. But the company had yet to mount a targeted sales effort for its driving experience – and here was the perfect opportunity to take the...