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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    The Inquirer asked Google to respond to Scroogled, and this is what a spokesman said: In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national...

  3. Google Accused of Being Too Slow to Derank Pirate Websites

    A spokesman for Google said, "We continue to work closely with the industry to protect rights holders and their material. Google has been accused of not deranking so-called "piracy" websites as it promised to do.

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We would never recommend that anyone conduct business in this way," a Facebook spokesman told them. On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship, after a very public break up in the days...

  5. UK Reopens Google Street View Wi-Fi Investigation

    A Google spokesman said the firm would comply with the requests for information and said no data captured was ever used by the firm. The Information Commissioner’s Office (ICO) has reopened its investigation into Google's Street View Wi-Fi...

  6. Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8

    We share the concerns Mozilla has raised regarding the Windows 8 environment restricting user choice and innovation," said a Google spokesman. Mozilla has accused Microsoft of failing in its commitment to give Windows users a choice in browsers, a...