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Split Testing

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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    But we don't know that in advance and we can't split test it. Without a split-test you really don't know. Time-series testing is bad. What is Attribution Modeling? Attribution is any method of understanding the customer touchpoints before making a...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    What to do When Your Split Test Fails One of the easiest ways to do that is showing them how testing can affect the bottom line. If you ever have any trouble trying to convince your boss, IT staff, or other teams that you want to start testing try...