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Split Test

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    He decides to split the budget equally between two segments to test the efficacy of his ad with two distinct audiences. As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    What to do When Your Split Test Fails Once you’ve gone through and identified a few pages you want to start testing, the next thing you want to do is figure out what type of test you want to run. What Kind of Test Should You Run?