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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He shot back with a split-second response, "No way. So, I proceeded to share my screen and show him example after example of the spammy links I uncovered. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Don't split your site into XXX topics from one page to the next. Hold one up to your screen. You're awesome. Your site is fantastic. You have great content. People think your site rocks – traffic is skyrocketing and you're attracting plenty of links.

  3. Running Lean With AdWords

    For fun (actually part of a class we were teaching), my Vitruvian Way colleague Joel McDonald ran a 4-way ad headline split test on the broad match keyword “men’s jeans” that cost a total of $19.14 and took just over 24 hours (see the screen shot...