SEO News

# Split Multivariate Testing

1. ## 14 Top-Notch Resources to Help You Become a CRO Expert

One of the most popular A/B and multivariate testing tools around, Visual Website Optimizer has a huge archive of case studies run by VWO customers. Their blog is consistently updated with split testing case studies for their customers.

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2. ## Landing Page Optimization: How to Identify Testing Opportunities

Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine-tune the pages and the content on your site once you start testing. A 4 Step Multivariate Testing Process That Works

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3. ## What to do When Your Split Test Fails

Most of the time when it comes to landing page testing, whether it be multivariate or split testing, you read about gleaning successes, where “we increased our conversion by 454 percent! Split testing often isn’t the right tool for the job for...

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4. ## 9 Tips for Paid Search Newbies

So learn about the testing methodologies (A/B split testing, multivariate, etc.and subscribe to blogs on this subject, landing page improvements, and conversion optimization. Testing campaigns to optimize them is a basic of search.

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5. ## How to Get Started on Landing Page Optimization

Low-cost testing platform: Several low-cost tools are available for running basic A/B split and multivariate tests. Basic test structure: Use A/B split testing (either on a granular or coarse level) for the test.

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6. ## Coherency in Landing Page Testing

Unfortunately, if you're running a typical multivariate test, the new elements will be mixed and matched at random with other elements that were part of your original design. It's clear to most Internet surfers within a split second of clicking on...

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7. ## Testing Landing Pages with the Taguchi Method? Think Again!

There are two common mathematical approaches in the world of landing page testing: A-B split testing, and parametric multivariate testing. So making this statement when I recently spoke on the multivariate testing panel at eMetrics in San Francisco...

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8. ## Taguchi Sucks for Landing Page Testing

In the world of landing page testing there are two common mathematical approaches: A-B Split testing, and parametric Multivariate testing. I recently spoke on the multivariate testing panel at eMetrics in San Francisco.

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9. ## Google Website Optimizer Tool is Out of Beta!

GWO is a free tool for running A-B split and multivariate landing page tests. Easier Multivariate test setup - Based on user feedback, Google has improved the setup flow for multivariate experiments, with more straightforward tagging instructions...

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10. ## Highlights from the SEW Blog: October 29 - November 2, 2007

If you're using A/B split tests and multivariate testing, they'll see customized results on the fly. SEW Experts: Life after SERP: A/B Split and Multivariate TestingWhen searchers find your site, what will they see?

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If you're using A/B split tests and multivariate testing, they'll see customized results on the fly. SEW Experts: Life after SERP: A/B Split and Multivariate TestingWhen searchers find your site, what will they see?

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12. ## Life after SERP: A/B Split and Multivariate Testing

A/B testing and/or multivariate testing is one of the best ways to improve results for your Web site. There is also a version of multivariate testing that will take eight variables and then use a combination of the variables resulting in less than...

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13. ## SEW Experts: Life after SERP: A/B Split and Multivariate Testing

If you're using A/B split tests and multivariate testing, they'll see customized results on the fly. In today's By the Numbers column, "Life after SERP: A/B Split and Multivariate Testing," Eric Enge outlines one of the best ways to improve results...

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14. ## Data Segmentation: Web Site Analytics for PPC

A/B split tests and multivariate testing enable more sophisticated customer segmentation and merchandising. Slicing and dicing visitor data provides greater visibility into their behavior patterns. Armed with this knowledge, you can modify Web site...

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15. ## Split Traffic, Raise Conversion Rates, Repeat, Multiply

Multivariate Testing As you might predict, multivariate or multi-variable testing tests many different variables simultaneously. One technology and professional services company, SiteTuners, has developed TuningEngine software that executes complex...

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