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  1. Deadline looms for Isda group on resolution protocol

    The capital issue is one of the more awkward outstanding problems, partly because opinions are split on whether it matters or not. At a purely domestic level, it has been done already. Working group still grappling with capital, timing, bankruptcy...

  2. The Journal of Risk (16.6)

    In turn, this capital can be split across various subportfolios for performance evaluation. Regulatory capital is set at an aggregate level for a given financial institution and is explicitly affected by the risk measure in use.

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. The growth rate itself is incredibly impressive...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    He decides to split the budget equally between two segments to test the efficacy of his ad with two distinct audiences. Lifetime Value: While Segment 1 drove a greater level of engagement and clicks with the advertiser's Facebook ad, over the long...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    What to do When Your Split Test Fails Cutroni started off by talking about how to approach testing from a high level and putting it into perspective. Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Equipment cost estimates get a little more complex to quantify if you consider depreciation, lifetime asset value, split allocation over multiple projects, etc. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided...

  7. Is Your Quality Score Costing or Saving You Money?

    Some of the highest performing ad groups I’ve worked on have only contained two ads constantly running in a split test. But you should start by getting those low quality scores to a healthy level first, so that at the very least you aren't being...