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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. The growth rate itself is incredibly impressive...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    He decides to split the budget equally between two segments to test the efficacy of his ad with two distinct audiences. Lifetime Value: While Segment 1 drove a greater level of engagement and clicks with the advertiser's Facebook ad, over the long...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    What to do When Your Split Test Fails Cutroni started off by talking about how to approach testing from a high level and putting it into perspective. Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Equipment cost estimates get a little more complex to quantify if you consider depreciation, lifetime asset value, split allocation over multiple projects, etc. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided...

  5. Is Your Quality Score Costing or Saving You Money?

    Some of the highest performing ad groups I’ve worked on have only contained two ads constantly running in a split test. But you should start by getting those low quality scores to a healthy level first, so that at the very least you aren't being...

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    In some countries, there may be more of a split between B2B and B2C client targets than in others. How many global marketers reading this have ever tried to get feedback on a country-level and incorporate it specifically for that region’s content...

  7. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Don't split your site into XXX topics from one page to the next. This penalty might be an algorithmic filter at the keyword or page level, but more likely the penalty you receive will be manual and these are often the hardest from which to recover.

  8. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. Here are aimClear’s high-level findings. High Level Findings Yikes! Limited Run’s allegations of Facebook ad traffic being 80 percent bots...