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  1. Morgan Stanley Fined $5 Million Over Handling of Facebook IPO

    Morgan Stanley said it was "pleased to have reached a settlement", adding that it is "committed to robust compliance with both the letter and the spirit of all applicable regulations and laws". Investment bank, Morgan Stanley, has been fined $5...

  2. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    So my plea to the victors -- whoever they might be: please withdraw from your respective parties and govern as independents in name and in spirit. Google is using its homepage today to remind people it’s Election Day with a red, white, and blue...

  3. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    In the lingering spirit of the Olympics, we awarded gold, silver, and bronze to the top buckets in each category. Again, in the spirit of the Olympics, here's what we found: Almost every search engine marketer (SEM) knows the adage, "Use head...

  4. Can You Tap Your Way to Gold in Google’s Interactive Hurdles Doodle?

    In the spirit of NBC delaying its coverage of the Olympics, we have also delayed our coverage of Google’s Doodles until today. However, today’s interactive Google Doodle is easily the best and most fun so far, letting everyone compete for their own...

  5. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Even if this work doesn’t make it into your ads and landing pages, it can still inform the spirit and direction of your marketing and create in your prospects a feeling of being understood and appreciated for their struggles and desires.

  6. Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

    Be cognizant of users’ feeds and don’t publish content that can be seen as too self-serving, but rather content that is in the spirit of the community. With more than 15 million users and 500 million photos uploaded since launch, Instagram shows no...

  7. Mark Twain Again Follows Halley's Comet...This Time in Google Doodle

    In that spirit, I long ago grabbed the brush and helped whitewash the Google fence. How appropriate that in a month that a Google Doodle featured Halley's Comet that Google would follow up by celebrating Mark Twain's 176th birthday with a panoramic...