Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
It is an interesting spin on targeting misspellings via AdWords because they aren’t simply targeting misspellings because the correct spelling is their target market. Targeting misspelled keywords has long been a strategy in search engine...
Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry...
Each release was tagged in Google Analytics tracking, and each release had a different spin. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information about online marketing for local, small...
To even begin to answer this question, one must grapple with the realities of today's highly fragmented media landscape, which is enough to make anyone's head spin. The upcoming Digital Upfronts (a.k.a.
The social media world continues to spin and brands will continue to figure out the right formula for the social PR newsfeed. In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first on social...
Staff invited guests to the booth and a geometric-shaped cube was a techie spin-off of a Rubik's Cube. At SES New York, networking was a major priority for most of the attendees. Between keynote speakers and intensive sessions, the Marriott Marquis...
Don’t make articles without co-citation and then spin them. Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. But to the average small business owner these constant changes are...
Using the proper form for a press release is important, but including the right content with the right spin is even more critical to getting the juicy links that press coverage – not syndicated press releases - can provide.
You don’t have the time to learn everything from experience, so read, watch, observe others and then give it your own spin. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with...
Being funny just to be funny is not as effective as putting a humorous spin on an important piece of messaging. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions, the correlation did not hold up between...
Here, we can take some lessons from spin control: While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more and more in sports.
Use all the tools I mentioned (and anything else you can find) and put a unique spin on it. You can easily use connections to put a spin on anything. It has to be newsworthy content. It has to be unique (or you'll find Twitter abuzz with people...
In fact, it can make your head spin just trying to keep up with whatever is being touted as the latest and greatest method of making a website successful. In SEO circles, we're never lacking for buzzwords or the new, hot item.
Each subsequent click sends it flying in the doorway, to spin around and make its way back to the shape of the “G. Today a Google Doodle celebrates Halloween with an interactive logo on the search engine's homepage.
Evergreen and how-to content can still have personality, so try to present your recommendations with a unique spin. You know they’re out there, waiting for you. They stumble and shuffle, slowly and inevitably aiming to take your most precious asset...
We gave CEMPER's link research toolkit a spin to find out. Google has always claimed to be able to find networks of bad links (link farms, etc) algorithmically, although many in the SEO community suspect that detecting bad neighborhoods is more of...
Here is an example of a basic way to spin free shipping but this is one thing that you can test out a variety of messages and strategies for the best free shipping messaging. These past two years have brought an increased velocity of aggressive...
Until the companies accusing Facebook of some kind of advertising shakedown start publishing their complete campaign data, it’s just spin and hype. Their accusations, posted yesterday to their Facebook Page, set off a firestorm in the technology...
Some may not even be aware of what it is they’re doing; it can be difficult to add your own unique spin when you’re talking about a topic that seems to have been done to death. Google web spam czar Matt Cutts recently spoke with Eric Enge on...
