this is my favorite one to think about since I'm terrified of spiders) Jo Turnbull: Maybe here, play on people's fear by writing some great posts on home help sites: "Face your fear and banish those spiders from your home for good in 5 simple ways...
Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning recognition, social spread, and backlinks through excellent content marketing. Google has just rolled out Penguin 2.0, a large...
This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards and can be trusted to provide quality content.
Is always built with humans, not web spiders, in mind. How do we, as search marketing professionals, defeat the legacy of spam? The industry's reputation affects all of us, and the question demands an answer.
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. If you're a small local business, having a Google+ Local profile is imperative to putting your brand...
Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Basic search engine optimization (SEO) is fundamental.
Google would like online advertorials to be disclosed to spiders in the form of nofollow links. The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning.
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. Without reaching their intended audience, they serve no purpose. YouTube is the second largest search engine behind...
It can also indicate to search engine spiders that the site hasn't been updated recently, causing indexing issues. If it is intuitive and easy to navigate for users then in all probability it will be easy for search engine spiders to crawl.
Unfortunately, most social media sites and other popular sites exclude Baidu’s spiders due to the Chinese internet censorship. Their largest Chinese search engine, Baidu, has more than 407 million users, with around 78 percent share of the total...
NOTE: Schema tagging and rich data snippets are single-handedly the most important (and somewhat quietly announced) change to how your site interacts with the search engines and the search spiders. NOTE: The robots tag may be ignored by less...
We could also rank a site without links, just by keyword stuffing (cramming keywords into my tags and content to the extent that 50 percent of my words were that exact keyword, for example) and cloaking (figuring out how to send search engine...
Spiders decide what pages to crawl based on URLs placed in a queue from previous crawls and that list is augmented with URLs from XML sitemaps. Despite the fact that sitemaps are simply lists of canonical URLs submitted to search engines, it's...
Make sure your Twitter and Google+ pages and campaigns are optimized so they can be read by the real-time search spiders. 2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital...
The main benefit of internal link optimization is to ensure search spiders discover (crawl) all pages by following links, users are able to visit from one page to another (in the same theme), and all links make use of keyword rich anchor text.
Google knows webmasters are generally trying to give visitors good content, but the technology makes it difficult for the spiders to fully crawl and interpret this dynamically generated content. To Google, "cloaking refers to the practice of...
Simply having your content available to crawling spiders doesn’t ensure that it will be quickly or easily crawled by the search engines. One of the first steps of a successful SEO campaign is to make sure you aren’t accidently withholding site...
In the case of Amazon, canonical standards for product URLs are retained by means of cloaking: users are given URLs with session data in the query string, and spiders such as Googlebot and Bingbot are given base URLs only.
You may think that you don’t have an issue, because you’re using the canonical tag, or you’ve got redirects set up on your pages to ensure that anyone who comes to your site (including the search engine spiders) ends up on the URL you want them to...
You can run out and get a ccTLD, have a directory structure, or even a subdomain structure that has your webmaster tools allocating the spiders to the correct country's content. It’s not about spiders in this case.
