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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the...

  2. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    This type of storytelling is a great way to start the conversation with your clients as to why mobile should matter to them and deserve greater consideration in their ad budgets. Mobile ad spending needs some context to understand its potential...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Compare options using a common currency and justify bottom-line feasibility of spending. The formulas above are samples and not laws of...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Be aware of overall marketing budgets and budget allocations. For in-house SEO personnel, business development folks, agency teams and individual online marketing shops, the start of 2013 may bring the worst kind of New Year’s resolution: smaller...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Client budgets were also up slightly on Black Friday in terms of YOY growth. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest online spending day in history and the second day this season...