SEO News

Spending Geo Targeting

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  1. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to dig deeper than you need to. The most common approach for a national campaign is to put it in market...

  2. The Search Agency Launches Local Search Campaign Management Platform

    Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. But in local markets, where spending levels, query volume, and competitive intensity are less, these...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. The other group held the same targeting, same ads, but used the same geo-targeting Facebook’s Promoted Post targets by default, swapping the...