SEO News

Spending Geo Targeting

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  1. The Search Agency Launches Local Search Campaign Management Platform

    Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. But in local markets, where spending levels, query volume, and competitive intensity are less, these...

  2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. The other group held the same targeting, same ads, but used the same geo-targeting Facebook’s Promoted Post targets by default, swapping the...

  3. JupiterResearch Reveals SEM Executive Survey Findings

    This year 72 percent of marketers say they'll try geo-targeting, compared to 43 percent who used it last year; and 78 percent planning to try local search this year, compared to 42 percent last year. A majority of search marketers are planning on...