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  1. Last-Minute SEO - Here Come the Holidays!

    Disclaimer: It is a good idea to at least get guidance from an expert in paid visibility strategies or you could wind up spending a lot of money for nothing. As long as Google doesn’t release an update or manually devalue your site, it is the time...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    But by spending so much time analyzing their websites via a desktop computer, they might be missing an extremely important segment of their traffic that’s growing every single day – MOBILE. When companies are hit by Panda and see a huge drop in...

  3. 3 Ways to Dig Deeper for Bigger Paid Search Success

    As you can see, the cost per conversion for like spending states can vary by 60 percent! I took the data across our client set for the top 10 spending states (the blue dots each represent a state). Last week I had the chance to have lunch with some...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Below is a breakdown of the investment in U.S.paid search spending for luxury apparel. The gap was not so significant between retailers with Neiman Marcus spending $480,000 in position number one and The Luxury Closet spending $135,000 for 2013.

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  6. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    People are spending more time accessing information from their smartphones than they are their desktops. Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously...

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Average Time on Page: Are users spending a very short time on some specific pages on your site compared to others? Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...