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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. By entering a competitor's domain, you can immediately see approximately how...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. Only 5.7 percent of total media ad spending was...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. I've been meaning to respond since I read the piece, but hey – better late than never...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    However, global brands are spending five times less on advertising in this region compared to North America, the report said. If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring barnyard pictures, or playing games that teach you how to read. Just when you think you have the Google Display Network (GDN...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Spending 30 minutes thinking through your sitelink strategy can yield results. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning your wheels. Instead, you're far better off spending your energy persuading consumers to talk about you and your products on...

  9. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. The estimated online spending demonstrates the growth and importance of the industry in China. Meanwhile, mobile advertising in China and India...

  10. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. The close of 2013 represented just over a year of...