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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Below is a breakdown of the investment in U.S.paid search spending for luxury apparel. The gap was not so significant between retailers with Neiman Marcus spending $480,000 in position number one and The Luxury Closet spending $135,000 for 2013.

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    People are spending more time accessing information from their smartphones than they are their desktops. Here's a scenario for you. You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Average Time on Page: Are users spending a very short time on some specific pages on your site compared to others? Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  5. SEO Website Audits: Everything You Need to Know Part II

    This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out a report and I spend an few hours writing up a few actionable items...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale. This is understandable. We all know that consumers, more often than not, will click...

  7. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. Interestingly, in 2013 Booking.com was the second...