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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Few things in paid search are more tragic than spending considerable time and money optimizing high-traffic terms only to lose your prospects just before the sale. This is understandable. We all know that consumers, more often than not, will click...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. Interestingly, in 2013 Booking.com was the second...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    But those BuzzFeed mobile app users, as it turns out, are significantly more engaged users of BuzzFeed, spending 24 times more time on average than the mobile web users. One of the more compelling stories in digital media over the past year has...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Despite spending billions of dollars in the Google auction each year, unlocking the secrets to a higher Quality Score has proven difficult for brands since they have little information about the right timing, ratios or cause and effect that...

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is...

  6. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. Only 5.7 percent of total media ad spending was...