SEO News

Spend Analysis

  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. These publishers use pictures and videos to communicate ideas quickly, as they...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Once we had a significant amount of data, we dove into our analysis. We dove further into our analysis by looking at placements via the GDN. Historical purchase analysis determined this was the audience most likely to purchase our product.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    However, the size and diversity of our dataset enables us to provide the most comprehensive analysis on PLA performance. Marin’s research shows retailers increased PLA spend in 2013 by nearly 300 percent.

  4. The Pros and Cons of Big Data Democratization

    Execution of analysis relies heavily on prioritization conversations, which can create friction. Many share this conservative view on data democratization, believing that only data scientists and digital analysts should embark on these journeys...