SEO News

Spend Analysis

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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  2. Writing Your Way to the Top of Search and Social Results

    Going for the Hail Mary of long-form content such as a case study, guide or in-depth analysis? It’s most important for businesses to spend more time writing less content that's better content. Hiring nameless, faceless, anonymous writers from...

  3. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? Finding the keywords/themes of this content is the art/science of SEO (you want to target...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. However, it says advertisers often lump high-spend products into bid groups with...