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Spelling Differences

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  1. Paid & Subscription-Based Keyword Research Tools

    Founder and CTO Larry Kim explains “it groups keywords seeming to have similar intent despite spelling differences”. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data...

  2. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    Before spelling out the opportunity for optimization, you need to understand how adCenter negative keywords differ from AdWords negative keywords. But there are lots of important differences between the two products, and ignoring those differences...

  3. Embracing the Nation -- Why Localizing by Country Works

    As you can see, they've worked out what the primary concerns are of each country's tourists and designed their localized sites accordingly -- and that's not even mentioning the spelling and slang differences between the different English sites (or...

  4. Targeting by Language or Country: What You Need to Know

    Linguistically wrong: Dialects and spelling are typically dissimilar across different countries that share the same language. Also, remember that sometimes the differences between two nations and languages are close enough for you not to worry about.