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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. For example, ask if people were able to find what they were looking for on a page and then...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For our example, we want the tag to fire on every page of the website (so we can track if users are spending more than 30 seconds when visiting each page on the site). But what if you have a large and complex site that requires a number of...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    There remains a lot of debate as to which is better, a responsive or a dedicated mobile site. Have a Mobile-Friendly Site In 2014, a mobile-friendly site, whether responsive or dedicated, will be fundamental to a successful mobile SEO strategy.

  4. Twitter Speak From @ to Z – Terms & Definitions

    Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site. You see this page when you click the "home" button on the top left...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    What makes this site so successful—more successful than most of the math teachers and live classroom settings of which I’m aware? Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and...