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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. That’s because a site can jump in and out of the gray area, experiencing hit, then recovery, another hit, then recovery again, so on and...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes It's easy to link to different pages in the site with the same keyword or use different keywords to link to the...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Creating a site that is brimming with relevant content is critically important.

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. For example, ask if people were able to find what they were looking for on a page and then...