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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes It's easy to link to different pages in the site with the same keyword or use different keywords to link to the...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Creating a site that is brimming with relevant content is critically important.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. For example, ask if people were able to find what they were looking for on a page and then...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For our example, we want the tag to fire on every page of the website (so we can track if users are spending more than 30 seconds when visiting each page on the site). But what if you have a large and complex site that requires a number of...

  5. 6 Essential Elements for Mobile SEO Success in 2014

    There remains a lot of debate as to which is better, a responsive or a dedicated mobile site. Have a Mobile-Friendly Site In 2014, a mobile-friendly site, whether responsive or dedicated, will be fundamental to a successful mobile SEO strategy.