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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Google as a search engine indexes the web, and sometimes influences the web, whether it's pushing the importance of fast page speed or quality content through algorithmic updates like Panda. Designing a search engine is no easy task.

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  5. Google+ Bowling: Real Life Bowling Rethought for Real Life

    However, if you throw a gutter ball, Google’s search engine will appear on screen and offer some personalized searches related to bad bowling, such as “how to bowl better” and “bowling tips”, with ample links to Google’s video sharing site and the...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Bad news for users and businesses: while Click-to-Teleport is in beta, there is no “teleport back home” option. Note that the car number is 10^100 (known as a...