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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s because a site can jump in and out of the gray area, experiencing hit, then recovery, another hit, then recovery again, so on and so forth. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Creating a site that is brimming with relevant content is critically important.