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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. However, if you're fearful that you won’t be up to speed by August on everything...

  3. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. In addition to increasing search result speed, Hummingbird is designed to...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    A single view of your customer only happens when you can see each channel they're touching," said Matthew Eichner, Managing Director at DoubleClick Search Americas for Google. If you aren't yet up to speed, more information on each ad type is...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The audience is relatively small with an estimated 1 million businesses, 10.4 million monthly users, and 25 million users overall, but its specifically mobile and local nature gives Foursquare special importance as a search channel for brick and...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. A lot of retailers will say that they don't have the money to pay for this channel...

  7. Google Chrome to Encrypt All Searches

    Google said Chrome 25 is in the beta channel, though it didn't say when the browser will enter the stable channel, at which point most of the web browser's users will receive the update. Rather, Google said that through its SPDY protocol, users...

  8. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned media efforts, and have very refined paid strategies. If people continue to think that the online channel...

  9. The 5-Step Plan to PPC Prioritization for Maximum Profits

    With this simple exercise that takes no more than an hour, you can best channel your time and energy toward big wins. Now that all the opportunities are laid out in Excel, it’s time to rank them based on opportunity size, speed to achieve and risk...

  10. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao have a direct communication channel with all resellers “AliWangWang”. Speed of delivery There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but...