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  1. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Content performance marketing is the future and it is a "full speed ahead" journey. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, hunting down thin content, finding soft 404s, URLs with poor page speed, funky redirects, duplicate content, etc. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following.

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check Page Load Speed Pingdom website speed testing tool A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular. Especially when an agency is newly hired by a...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    Study up on a few of these, and you'll be up to speed with the rest of the industry in no time at all. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites...

  6. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of...