Think about the whole spectrum: keywords, topics, placements, interests, remarketing. If each of your targets is one way of determining a person who is likely to convert, then a user who matches more of your targets is even more likely to convert...
This is something Google has been promoting for awhile, with its involvement in last year's spectrum auction, their support for freeing up white space tv spectrum, and their participation in the Internet for Everyone Initiative.
This year's spectrum auction was won by Verizon but requires, due to a big enough bid by Google, to keep the spectrum open. Furthermore, the current FCC is already enabling some of the goals that Lessig desires, such as open spectrum.
Google Opens Up About Spectrum Auction Tomorrow, Google co-founder Larry Page will keynote the "Broadband for the Future Event" in Washington, DC. The event is designed to advocate for white spaces, something Google has been adamant about for a...
In March 2008, the FCC holds a spectrum auction. One year later, Google announces its plans to lobby for "white spaces" on unused TV spectrum, in the hopes of expanding wireless internet. Google's plans for open spectrum come into clear view.
The auction would see 25 megahertz of spectrum go to a single bidder to build a nationwide network, 25% of which would have to be dedicated to the free wireless plan.of the country would need to have access to the plan in 4 years and 95% in 10 years.
Google didn't win any of its bids on a recent FCC spectrum auction. And last week, Google raised concern that Verizon will not keep its spectrum auction space open afterall. Sprint's 2.5 GHz spectrum is part of the deal.
Google Opens Up About Spectrum AuctionThe gag order on details surrounding the recent FCC spectrum auction has been lifted, and Google is revealing some behind-the-scenes information about their participation in the bidding.
The gag order on details surrounding the recent FCC spectrum auction has been lifted, and Google is revealing some behind-the-scenes information about their participation in the bidding. And Google is lobbying the FCC to auction off "white spaces...
This effort comes less than a week after Verizon and AT&T were the big winners in the 700 megahertz spectrum auction. They were able to get a requirement for one part of the spectrum to open its network to any devices and internet services.
Paul Allen, Microsoft cofounder, has registered to bid in the upcoming auction for the 700-megahertz spectrum scheduled for January 24, 2008. This is the same auction that Google has shown much interest in developing.
Google has billions, and has turned its attention to the upcoming FCC auction for Spectrum 700-MHz. Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with...
Counting from one to a billion is huge fun, but the real counting will follow in the upcoming FCC auction for Spectrum 700-MHz. Google wants to turn the media buying model upside down with an auction system for everything.
Google has billions, and has turned its attention to the upcoming FCC auction for Spectrum 700-MHz. If you had billions of dollars lying around, what would you do with it? What's next: Google phone? Google mouth?
Why Google is bidding in the 700MHz wireless spectrum auction, Don Dodge Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines...
Why Google is bidding in the 700MHz wireless spectrum auction, Don Dodge A trio of announcements made today at Search Engine Strategies Chicago could foretell the beginnings of a change in the search world order.
Google Explains its Wireless DreamsGoogle posted to its Public Policy Blog last night to share its ambitions around the upcoming "white space" auction the FCC will hold to sell off unused TV spectrum.
Google Explains its Wireless DreamsGoogle posted to its Public Policy Blog last night to share its ambitions around the upcoming "white space" auction the FCC will hold to sell off unused TV spectrum.
Google posted to its Public Policy Blog last night to share its ambitions around the upcoming "white space" auction the FCC will hold to sell off unused TV spectrum. Google hopes to make it possible for those unused bits of radio spectrum between...
Google's other possible direction is to go out and buy it's own wireless spectrum - something it has indicated it would like to do at an upcoming government auction for a swath of open spectrum. The Wall Street Journal reports today that we could...
