SEO News

Specific Performance

  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The number of factors that may influence your PPC performance is almost endless. I think this where many PPC mangers turn when performance shifts within an account. PPC managers have to do exactly this when analyzing statistics and deciphering what...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. Put SEO and content metrics on somebody's performance plan and make sure you have the resources in place to get the work done. You have a great idea or product, some money to...

  3. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Eliminate any technical issues that may be impeding performance. Compare that with historical performance to understand whether you're improving. But ultimately the exercise of SEO performance analysis still has the...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The truth is customers are only interested in what their specific needs are and don't care to see other information. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific...

  5. Google AdWords Adds Consumer Rating Annotations

    Consumer ratings annotations highlight industry-specific ratings based on consumer surveys. Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t reported in performance statistics, said AdWords.

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. We allowed the campaigns to run for a few days to see if...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Location: Insurance policies in specific ZIP codes were worth considerably more than others. Device specific ad copy Device-Specific Ad Copy The fact there was a performance difference between mobile ad copy and PC ad copy isn't a surprise.