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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. How do you monitor your performance regularly? SEO audits are immensely popular. Especially when an agency is newly hired by a company, the...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. The potential impact to SEO performance needs to be clearly articulated so that it can be considered as part of the justification for the...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. However, it says advertisers often lump high-spend products into bid groups with lower-converting...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Edit destination URLs for specific products.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Average Time on Page: Are users spending a very short time on some specific pages on your site compared to others? Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath of Panda, but it could be...