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Specific Performance

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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Edit destination URLs for specific products.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Average Time on Page: Are users spending a very short time on some specific pages on your site compared to others? Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath of Panda, but it could be...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If your golden corral keywords' performance ever slips, your entire account will suffer. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  5. Mobile Advertising Measurement: Winning the Long Game

    Re-engagement is great for apps that typically result in specific in-app events occurring infrequently. Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns:

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). After analyzing the sites, it was hard to overlook syndication as a factor that led to their...