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Specific Performance

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  1. Delving Into the Auction Insights Report

    Now we can see how performance has changed over time without having to download multiple reports with different date ranges. Quite often we will see fluctuations in our cost-per-click (CPC) on specific keywords despite our strategy remaining constant.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    As my dad taught me, "Proper planning prevents poor performance. I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change.

  3. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. If you aren't using mobile-specific paid search ads, you're doing it wrong. Segment and refine each one-store campaign to...

  4. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific lessons...

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. With this in mind, the performance won’t match that of shopping campaigns and so it can be...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  9. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how...

  10. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. How do you monitor your performance regularly? SEO audits are immensely popular. Especially when an agency is newly hired by a company, the...

  11. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out...

  12. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. The potential impact to SEO performance needs to be clearly articulated so that it can be considered as part of the justification for the...