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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few. If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically...

  2. Introducing the Local Marketing Adoption Curve

    At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the local listings where your name belongs? You should claim and optimize your listings on Google+ and...

  3. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his...