According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. With evolving features and functionality, as well as situational needs to consider, there...
Not only can you get media coverage, you can encourage editorial links. But most of what's happening is predictable and will happen at specific times. And if you're looking for something free, specific to the U.S.check out www.brownielocks.com, not...
In a nutshell, financial services firms’ social media policies must establish responsibilities specific to social media. Social media’s influence on search results continues to grow. This is perhaps most evident in the convergence of paid, owned...
Using one technology that has the ability to track and attribute all sources of your paid media – and also supporting several types of tracking methods – is vital to being able to see what your spend is most effective.
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. Instead, think about themes and events and create...
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Instead, one of the tactics you can use is to promote the same or similar content on different media channels, popularly called “content repurposing”. Content Item #3: Social Media Updates The next step is to promote the content you’ve created on...
Social Media Mention Content marketing assets should be designed to be shared in social media platforms as well. While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting...
It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media. Whether you require someone to blog about an experience...
AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending video or photos. Beyond just authorship of an author, any entity that can engender trust around specific...
Leverage Social Media There’s a university level feed, with more campus-wide news, and each college or school within that university generally has a dedicated news page that highlights accomplishments of students, faculty or staff members specific...
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Social media metrics on this platform center around the number of followers, views, votes...
Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking Report. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. And then specific to the Google Play store, here are even more things...
Building authority through links and social media endorsements. Other than cross-linking with the app store and using specific metadata attributes, optimizing the content on the page that the app lives on is no different from optimizing content on...
One thing was becoming fairly evident, though: it was anything but just another social media venture. When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture.
The group was tasked with better understanding each of the bloggers' search and social media habits. In the announcement, Bing reminded everyone of better ways to search for images using quotation marks and the site: prefix to search within...
