SEO News

Specific Intent

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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for smartphone users with high purchase intent. In other words, brands should continue to prioritize...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. By ensuring high coverage and relevant ads across the entire chain of search refinements, you not only can...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Bad search intent. Bad Search Intent Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent. Looking at the actual live search results page can...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. Google's new study looks at local search intent and resulting action – what information people seek when they perform a local search or are on a particular...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). If site experience – search, navigation and personalization – relies on tagging, rules and a collection of...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Her intent was to inform an audience, not to get links or get PageRank. If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the majority of guest blogging offers these days are sliding into scuzzier and...