SEO News

Specific Intent

RSS
  1. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, High-Intent users may only need to see another ad or two to make the purchase if their original query included terms like "purchase" or "buy. Consider grouping your keywords into buckets like, "high-intent," "medium-intent," and...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    More than denigrating wannabe UX designers, my intent is to help you hire a more qualified UX professional and achieve real UX successes. Once you've heard an expert describe how they have derived specific strategies from user research, it become's...

  3. SEO Website Audits: Everything You Need to Know Part II

    However, even when not, even when done with good intent, will a free auditor spend the time and resources making sure they are reviewing every nook and cranny of your site? They are for: These types of audits are for small site owners, with small...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for smartphone users with high purchase intent. In other words, brands should continue to prioritize...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. By ensuring high coverage and relevant ads across the entire chain of search refinements, you not only can...