SEO News

Specific Intent

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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). If site experience – search, navigation and personalization – relies on tagging, rules and a collection of...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Her intent was to inform an audience, not to get links or get PageRank. If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the majority of guest blogging offers these days are sliding into scuzzier and...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    We all know about the intent-based wonders of marketing on search. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a specific term (or offshoot/variant of that term).

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand's web presence reputation. These metrics include page-specific backlinks, social signals, and conversions.

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    Where (Place: User is located) can I buy (Intent: Purchase) a Larry Bird (Person: basketball player) shirt (Product: [via Association of Product to Player to Team] Boston Celtics shirt #33) By using prior search data along with "big data," – other...